Consultant at Solita. Prior to joining Solita, I have worked for eight years in different academic positions. My research interest focused on technological innovations with an emphasis on how companies frame and interpret them differently. This research aimed to provide better understanding on how and why some companies are able to think differently about innovative opportunities and thus change the existing institutional status quo.
I have also been managing research projects especially related to retailing exploring the innovation development in the retail industry and the retail and shopping center location dynamics. Dissertation studied the emergence of online grocery retailing in UK, the most advanced online market in the world.
Spent a year as a visiting researcher in the Saïd Business School (University of Oxford). The collaboration remains extensive in research on industry disruption in the areas of retailing and news media.