International FMCG marketer and co-owner of 33 Company Oy. Now available as Interim Manager / Vuokrajohtaja.
Although I have loved my journey at Danone and Mondelez working with leading food brands, I was super happy to start working at my own endeavour - 33 Company - that we founded in January 2014 with my former colleagues from Danone.
To me the best brands are the best stories - the ones that connect with a human insight. Success to me lies in tapping into a story easy enough to tell forward. If the key account is not telling my story to customer in effective way, or the consumer is not recommending the product to their friends, I have not managed to tell my story right. Tailoring the message to different audiences has made it possible to manage a vision shared with the management, and delivered excellent business results.