I believe in marketing. I believe in great brands.
Marketing entrepreneur, blogger, reader, learner.
Marketing used to be easy. One had only a few to pick from. TV, radio, or print. Then came the internet and changed everything. Now one has to be writer, editor, photographer, SEO optimizer, and so on to be a marketer.
There's no Da Vinci in the modern marketing.
Marketing is more than ever a team effort. Both internally in the company and as a outsourced service. In the upcoming years we are going to see a major shift to outsourcing marketing. Companies don't have enough time to learn the new essential skills required doing modern marketing. Companies don't want to employ more people. Outsourcing becomes a safer solution.